SHOULDN’T BEER BE EASY? CRAFT BEER IS A NEARLY $20 BILLION MARKET WITH MORE THAN 3,400 BREWERIES

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IMPORTANCE OF BEER KNOWLEDGE

Knowing about the beer you're serving or working with is vital to selling and serving great beer. You don't need to be a beer encyclopedia, but knowing the difference between styles and tastes makes all the difference in the world.

Without knowing your product you can't upsell and recommend better beers to people that have the money to spend and want something great.

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Our Latest Articles

Wonderful Wheat

Most brewers are wheat intolerant. Not because it puffs up their faces, bulges their eyes and makes them come over all weird and queer, but rather because it’s a nightmare grain with which to work. Read more…

Gueuze Beer, I love you…

Here’s what you need to understand about gueuze: gueuze isn’t worried. Gueuze is supremely self-confident. And gueuze doesn’t care what you think of it. That’s a good thing, because the reputation of un-fruited lambics would Read more…

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