SHOULDN’T BEER BE EASY? CRAFT BEER IS A NEARLY $20 BILLION MARKET WITH MORE THAN 3,400 BREWERIES
It's not hard to get a piece of the action
IMPORTANCE OF BEER KNOWLEDGE
Knowing about the beer you're serving or working with is vital to selling and serving great beer. You don't need to be a beer encyclopedia, but knowing the difference between styles and tastes makes all the difference in the world.
Without knowing your product you can't upsell and recommend better beers to people that have the money to spend and want something great.